There's a good post
at Valleywag about the fading promise of big-time celebrity driven
solely by the web.
(Which, much to their credit, they never called a
"web-lebrity.") Basically, the piece talks about how difficult it is for someone to make money purely as a web celebrity.
But it is also another small indication of the welcome move away from all things user-generated. Not so much because of the source, but because of the quality. 99% of user-generated content is garbage.
only value authenticity when it's carefully scripted; the actual
surprise of live broadcasts — violence, profanity, and sheer weirdness
— is not a value proposition for them.
To which I responded:
nailed it. I think that this is another step in the welcomed collapse
of all things user-generated. The initial appeal of perceived
authenticity is fading fast. We're over it - now that we've all done
it. Creating and producing quality (consistently watchable) content is
beyond most people's ability. Entertaining is hard work. And
advertisers - and viewers - are done settling for sloppy, incoherent,
self-referential fanboy dreck. We are all not nearly as cool as we
think we are.
I couldn't resist commenting again a couple hours later:
User-gen is done.
music, art, film, landscaping, cooking...anything of VALUE takes time
to create, nurture and produce. Current "content" suffers from a thin
and shallow respect for the artistic process. Art takes time. This
stuff ain't easy.
Advertisers were attracted to the
commotion of it all - not the quality. And now that the hype is waning,
advertisers will take their $ elsewhere.