Furries. Apparently, they skate 3 Up - 3 Down.

Adidas is courting the skate scene pretty hard.

The shoe giant has enlisted ultra-good artist Michael Sieben and dropped a solid chunk of change to promote the new Superskate shoes and a few branded t-shirts.

The Story: Sieben and his life-sized cartoons come to life find a treasure map while skating a ditch in Texas. The crude parchment guides them to San Francisco where the quartet has whimsical adventures. They gang ends up at Fecal Face where they learn the lesson that all travelers do; the real treasure is the journey itself.

Spend a few minutes at their elaborate new site and watch the madness. And Kink did a nice piece on the shooting they did at the famed 3 Up - 3 Down. (HD, mp4)

Yes - this is the same building you may remember from Do You Have a Telephone?